Jayco creates a new brand promise.


Jayco’s story begins in a place where fireflies are as plentiful as open fields and where Amish buggies rattle down country backroads. It’s here, in the heart of Indiana, where Lloyd Bontrager created an innovative lifter system that led to a better fold-down camper. Loaded with more conveniences, he believed his camper would bring families closer together.

Forty-five years later, we’re still committed to that same passion, and to ensure we never lose sight of that, we recently created a brand promise to help reinforce that mission — Generations of Family Fun. We believe, at the core, this tagline conveys our desire to help families create lifelong memories — the cornerstone of our 45-year-old company.

We invite you to learn more about the Jayco promise. You can visit GenerationsOfFamilyFun.com to watch our new brand video, explore fun product features, discover a historical timeline and join in on some social media fun. In addition, we’re launching a five-week Facebook contest to find the oldest Jayco RVs still hard at work today. If you spot a classic and post a photo of it, you could be the lucky winner of a $100 Visa gift card. During the final week of the contest, we up the ante with a $500 gift card. So make sure you watch our Facebook feed for all the fun giveaway details.



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