MIDDLEBURY, IN – Grand Rapids-based Statistical Surveys, Inc., posted 2015 year-end retail sales and market share results, which indicate Jayco’s towable division outpaced the industry in sales growth with an increase of over 22.14% and a growth in market share of 3.56%, while Jayco’s motorized division saw an overall increase in sales of over 40% and an increase in market share of 22%.
Jayco’s fifth wheel sales growth was the most impressive for the towable division. While the industry only grew at 9.75%, Jayco’s fifth wheel sales increased 26.78% year over year, and grew market share by 15.52%. Seismic, Jayco’s toy hauler fifth wheel achieved a 96.43% growth and an increase in market share of 78.98%. The Eagle brand of fifth wheels grew by over 8%, while Jayco’s Pinnacle, part of the Luxury Fifth Wheel line, also made great strides with over 56.71% sales growth and an increase in market share of 42.8%.
“Focus on our fifth wheel and toy hauler offerings is proving successful by the way our consumers are responding” said Matt Thompson, president of Jayco towable division. “We have product directors dedicated to their respective segments, each with a tremendous work ethic and desire to be the best in every brand. This is just the start.”
Jayco’s travel trailers grew by 21%, with the Octane toy hauler leading the way with over 123% increase in sales and a jump of 84.87% in market share. Jay Flight, the number one selling travel trailer since 2005, increased sales by over 26%, while the Jay Feather saw a 14.27% increase in sales and the White Hawk increased by over 8%.
Jayco’s camping trailers also saw a significant increase this year with a 13.33% growth in sales and a 11.52% increase in market share.
Jayco’s motorhome group saw big growth numbers as well. Jayco’s Class C models grew by 30%, capturing 7.92% more market share year over year. The Redhawk sales growth was at 51.82% and a market share increase of 26.02% while the Greyhawk increased sales by over 37% and market share by 15%. The Seneca, Jayco’s Super Class C, saw an increase in year over year sales of 12%.
Jayco’s Class A gas models increased significantly with over 105% growth in sales and an 83% increase in market share. The Precept garnered a 86.14% increase in sales with a 65.61% increase in market share.
“Our focus is always on continuous improvement and innovation” Tadd Jenkins, president of the Jayco Motorhome Group said. The motorhome division has done an excellent job of continuously improving and “We know we are in an aggressive market, but the team we have in place is committed to staying competitive and keeping this momentum going.”
About Jayco Inc.
Jayco, Inc. is the largest privately held manufacturer of recreation vehicles in the world. The company manufactures and markets towable and motorized RVs through its Jayco, Starcraft, Entegra Coach and Highland Ridge RV divisions. For more information about Jayco or its products, call 1-800-RV-JAYCO, or write Jayco, Inc. PO Box 460, Middlebury, IN 46540.
Posted on February 12, 2016